HENRY HOLLAND
The Henry Holland x MRP collaboration marks a significant moment for MRP, as it steps into the global fashion scene by partnering with renowned designer Henry Holland. This collaboration brings a youthful, energetic, and athletic range, defined by bold prints and fresh designs. The collection embraces an active aesthetic, appealing to a younger audience with a focus on movement and performance.
In the creative direction for the shoot, the iconic “X” symbol plays a central role. It is transformed into a dynamic, 3D environment that anchors the shoot. As models move around it, the “X” appears from different perspectives, each revealing unique patterns and colors, adding vibrancy and interest to the visuals. The graphic lines and angles contribute to a sense of dynamism, keeping the imagery engaging and modern. This blend of athleticism, print, and geometric design elements captures the essence of the collaboration.
Art Direction and creative
