M&S | WELLNESS CAMPAIGN
In January, customer mindset is one of reflection and planning for a healthier, more vibrant year ahead. But this year, for our Modern Mainstream customers, it isn’t about fad diets and hitting the gym floor, but thinking about wellbeing in a more low-fi holistic way.
Snow capped mountains, living at the peak of your life. On your personal journey to recharge and create a healthy, stronger you. Reconnect with the world, embracing the unknown and unexplored. Strong earth tones, winter morning light, caught moments, evocative landscapes with tonal values complimenting product range.
This concept plays on the seven senses and how it’s more than a yoga class and drinking enough water
– it’s a feeling. That feeling when you get some much-needed sofa time wearing our FlexiFit pyjamas. That feeling when you get eight hours sleep with an award winning pillow spray. That feeling when you hear the waves crashing on the beach, wrapped in your parka.That feeling when you light your favourite scented candle on a dark night.
It’s a feeling
360 campaign, instore, print, social, digital
